In 1999 Mercedes-Benz began its work in the Laureus Sport for Good Foundation as a founding member which, to this day, forms a crucial element of the brand’s social responsibility on a global level. The foundation, which seeks to improve the lives of ill or disadvantaged children and young people through social sports projects, is not only supported but also actively promoted by Mercedes-Benz.
Mercedes-Benz has announced a new national partnership with Laureus in China with the support of the Mercedes-Benz Corporate Citizenship Alliance Initiative with the goal of improving the lives of disadvantaged children and young people in China through joint sport projects and will mark the establishment of the first national Laureus Sport for Good Foundation in Asia. Mercedes-Benz is aiming to to further expand its involvement in sustainability work in China, which had already begun back in 2007.
“Daimler fully embraces and supports the great ways in which Laureus changes the lives of young people. Together with the Laureus Sport for Good Foundation we will give by 2016 about 150,000 deprived young people in China a chance and better perspective through sport. Our local corporate social responsibility activities go even beyond: in 2015 alone we will donate in total 50 million RMB [7.6 million euros] to our comprehensive social programs in China, which clearly demonstrates our commitment to this great country.”
~ Hubertus Troska, member of the Board of Management of Daimler AG, Greater China. (right)
GLA Laureus Special Edition
To mark the establishment of the Chinese national foundation, a GLA 260 Laureus Special Edition was presented on the eve of the Laureus World Sports Awards, was held in Shanghai on 15 April 2015. Some 16 vehicles, each representing one year of the Laureus Foundation’s existence, are to be auctioned off for the Laureus Sport for Good Foundation. The proceeds are to go to the “Hope School Program”, a new Laureus project in China.
SLS AMG GT3 for Laureus
The 100th model of SLS AMG GT3, with which 193 races has been won to date, has was purschased by a chosen AMG customer as a Laureus special edition and has resulted in the amount of 250,000 euros being donated to the Laureus Sport for Good Foundation. afer the vehicle was adorned with the Laureus logo. The vehicle from Affalterbach will be used by the Foundation for additional charitable activities in future.
What About South Africa?
The good news for South Africa is that the good work of the foundation can continue the work we have already seen in the past 15 years, in no small part, thanks to Mercedes-Benz South Africa.
The partnership between Mercedes-Benz South Africa and the Laureus Sport for Good Foundation will see R3 million invested into the work of the Foundation in 2015.
“Our involvement with the Laureus Foundation in South Africa spans more than 15 years. Laureus offers inspiration to young and vulnerable people in disadvantaged communities to turn their dreams into reality through hard work and determination. Sport also provides opportunities to learn valuable life-skills that can be applied to all areas of their lives and we are proud of the value this partnership brings to the communities in which Mercedes-Benz South Africa operates,” Mayur Bhana, Vice-President for Corporate affairs at Mercedes-Benz South Africa